How to set your pricing

Airbnb gives you access to hosting tools and millions of guests to support your earnings goals. Setting a competitive price can help your experience stand out and encourage guests to book.

You always control your pricing, and you can change it anytime.

Starting with a lower price for a new experience can help you attract your first guests and early ratings and reviews. You can adjust your price over time to meet your earnings goals.

Here are some factors to consider when you set your price on Airbnb.

• Your expenses: Figure out how much you need to cover costs like your time, supplies, and licensing.
• Similar experiences: Search for activities like yours on Airbnb and other platforms to compare local prices and understand what’s competitive.
• Service fee: Account for the service fee that Airbnb charges hosts for each booking, which you’ll see when you set your price. The fee allows us to provide hosting tools, offer 24/7 customer service, and reach millions of guests with Airbnb Experiences.

Add your maximum number of guests based on the activity, location, and ideal group size for fostering connection. This maximum will apply each time you offer the experience.

Set your price per guest and private group minimum.

• Price per guest: This is the amount you’ll charge each guest to join the experience. Your price must include all fees and gratuities. Offering a lower price might attract more guests and lead to higher revenue. In the US, for example, 4 guests booked at $60 USD each totals $240 USD, while 8 guests booked at $45 USD each totals $360 USD.
• Private group minimum: This is the minimum total amount you’ll charge for a private group. No one else will be able to book that specific date and time.

You’ll see how much you’ll earn when you enter your price during setup.

A great way to keep your price competitive is to offer discounts for different types of bookings.

• Limited-time: Offer 5% to 50% off your price for 30 days to entice your first guests to book.
• Early bird: Give 20% off to guests who book more than 2 weeks in advance to appeal to guests who plan ahead.
• Large group: Add a group discount to reach your maximum capacity faster.

Your discounts apply each time a guest books the experience. When you add more than one, the guest gets whichever discount results in the biggest savings. They can’t receive multiple discounts on the same reservation.

All hosts, photos, and listing details must meet the standards and requirements for Airbnb Experiences.

Information contained in this article may have changed since publication.